For the past 2 years, Fiera de Manila, Inc., Strategic Consumer and Media Incites, Inc., and the Philippine Center for Out-Of-Home Media Research and Science (PhilCOuRSe), has been bringing to advertisers and agencies, the forecast of trends in media consumption.
This year, the same entities are happy to announce the schedule of Media Outlook 2017.
The Media Outlook 2017 presents more than the usual economic forecasts we get from different media groups. Very few forum touches on the topic of marketing communications, particularly, advertising spend in various media touch points, consumer demographics and psychographics, changing consumer habits and behavior and lifestyles influencing major trends and forecasts for the coming year. These are the key points that a Panel of Advertising and Media Experts will discuss and provide information in the Media Briefing.
The Panel of Experts who will take centerstage is composed of the following:
1. Gabriel V. Buluran, General Manager, Kantar Media Philippines
2. Jay Bautista, General Manager, Strategic Consumer and Media Incites, Inc.
3. Norman Davadilla, OOH Director, Publicis One Media
Panelists for the Discussions include,
1. Lloyd Tronco, Executive Director, Philippine Center for Out-Of-Home Media Research and Science (PhilCOuRSe)
Each year since the first Media Outlook in 2014, attendance has been growing. Thus, it will be best for industry professionals to book their slots early by sending an email to norelyn@fmi.com.ph .
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